Adobe

For Adobe's Government Summit, I turned Adobe's own Lightroom software into a chance to activate the brand. Adobe asked me to design and produce a live headshot activation built on Lightroom's live preview, so attendees could get a headshot from a professional photographer and pick their favorite photo in real time. The activation turned a product demo into a personal experience that put Adobe's technology directly in attendees' hands, and it delivered 300+ professional headshots. In addition, I lead a team that produced full event capture, with 300+ images of attendee engagement across the summit on a fast-turnaround schedule.