Waldorf Astoria
project overview
Since 2022, I've served as a creative director and producer for Waldorf Astoria D.C. across web, digital, and social, producing 1,000+ pieces of luxury-caliber content while bringing structured planning, clear communication, and consistent execution standards to the internal marketing team. Our 2023 Cherry Blossom campaign earned coverage in Fortune, Washingtonian, and multiple lifestyle outlets, with a Forbes Travel Guide Instagram spotlight and other major accounts amplifying it to millions of additional impressions. In 2025, I began leading sales and marketing content production, expanding the work from social-only into full marketing support, including a Sales & Marketing video the property now uses to win luxury and convention business. Our efforts have resulted in total buy-outs of the hotel multiple times.
Since 2022, I've served as a creative director and producer for Waldorf Astoria D.C. across web, digital, and social, producing 1,000+ pieces of luxury-caliber content while bringing structured planning, clear communication, and consistent execution standards to the internal marketing team. Our 2023 Cherry Blossom campaign earned coverage in Fortune, Washingtonian, and multiple lifestyle outlets, with a Forbes Travel Guide Instagram spotlight and other major accounts amplifying it to millions of additional impressions. In 2025, I began leading sales and marketing content production, expanding the work from social-only into full marketing support, including a Sales & Marketing video the property now uses to win luxury and convention business. Our efforts have resulted in total buy-outs of the hotel multiple times.
project type
Strategy & Production
year
2022-present
my role
Creative Director
client
Waldorf Astoria
