Excelerate Fitness
project overview
Since 2024, I have served as Fractional CMO for Excelerate Fitness, leading the young Start-Up's entire marketing operations across brand strategy, creative direction, content, social, paid media, and web. With a small team and no room for wasted spend, I've built a marketing system in which every campaign compounded on the last, delivering 10x+ return on ad spend, 300% growth in website traffic, and 500% growth in social impressions. In March of 2026, I spearheaded a conversion campaign that generated $9,000 in MRR on $3,000 in ad spend. In mid-2026, I led a full digital overhaul and website rebuild, which cut landing-page production time down by 10X in comparison to the previous website. In addition, I overhauled the inbound sales process with Make.com and custom automations, which allowed the sales team to nurture leads automaticall, saving staff roughly 3-4 hours a week of manual follow-up.
Since 2024, I have served as Fractional CMO for Excelerate Fitness, leading the young Start-Up's entire marketing operations across brand strategy, creative direction, content, social, paid media, and web. With a small team and no room for wasted spend, I've built a marketing system in which every campaign compounded on the last, delivering 10x+ return on ad spend, 300% growth in website traffic, and 500% growth in social impressions. In March of 2026, I spearheaded a conversion campaign that generated $9,000 in MRR on $3,000 in ad spend. In mid-2026, I led a full digital overhaul and website rebuild, which cut landing-page production time down by 10X in comparison to the previous website. In addition, I overhauled the inbound sales process with Make.com and custom automations, which allowed the sales team to nurture leads automaticall, saving staff roughly 3-4 hours a week of manual follow-up.
project type
Fractional CMO
year
2024 - Present
my role
Fractional CMO
client
Excelerate Fitness
