From 2025 into 2026, I served as lead marketing director for TRAIN, a fitness startup based in the D.C. region, guiding the brand through its relaunch alongside the opening of a second location.
In late 2025, I led a brand workshop that clarified TRAIN's identity, then used it as the foundation for a full rebrand and for the company's first real investment in paid advertising, directing the multi-channel ad strategy that fueled growth during the ramp-up. The partnership delivered a 50% lift in leads and a brand that now looks the part of a multi-location business.
